The explosion of digital technology and social media has generated a whole new world of opportunities for retail commerce. Those retailers capable of seamlessly integrating in-person and digital customer touch points are in a position to develop a true omni-channel customer experience.
One example of this approach is offering customers the option to order online for in-store pickup, also known as ‘Click and Collect’, which has increased significantly among major retailers. In fact, a recent survey of consumers found that more than 75 percent of respondents value this option.
This is great news. Not only is the retailer able to solidify the omni-channel brand experience with ‘Click and Collect’, they can also capitalize on additional point of purchase (POP) sales while the customer is in the store.
TSL’s RFID Tag Finder app is a great tool to maximize efficiency of the ‘Click and Collect’ implementation. This mobile app works with the high-performance 1128 Bluetooth® UHF RFID Reader to simplify and speed up the process of finding specific assets, such as in a warehouse or stock room.
Personnel enter the item code and then sweep large areas to find the matching RFID tag. As the worker nears the item they are trying to locate, the app triggers audible and visual feedback to guide them, much like a Geiger counter.
As a result, retailers offering ‘Click and Collect’ can save time and money by instantly checking to see if they have ordered items in stock, versus having them sent from a distribution center. And their customers can enjoy a seamless, omni-channel brand experience wherever, and however, they choose to shop.